Growth & Sales
Sales & Lead Generation Outsourcing in Kenya.
A sales team that fills your pipeline and books real meetings.
A trained, managed sales development team that researches, calls, emails and books meetings for your closers, with every activity logged in your CRM.
- Lead qualification
- CRM-integrated
- Conversion-driven
Day 1
First activity logged in your CRM
- Phone, email, LinkedIn and WhatsApp
- Outreach
- UK, US, Europe, Africa, Middle East
- Markets
- Dedicated SDRs managed by Maxed BPO
- Model
- Every activity logged in your CRM
- Tracking
Overview
Affordable sales and lead generation outsourcing for companies in France, Belgium, Canada and Qatar
- 01
Before outreach starts we agree your target market, the buyer roles to reach and exactly what counts as a qualified lead.
- 02
Reps build and clean target lists, research each account and reach out in planned multi-channel sequences.
- 03
Scripts and email copy are written with you, tested, and revised based on results.
- 04
Qualified meetings are booked into your calendar with notes, and existing customers get renewal and upsell calls.
- 05
A sales team lead coaches reps every week by reviewing calls and conversions.
At a glance
Targets are agreed per client and written into your SLA.
- First activity logged in your CRM
- Day 1
- Typical ramp to full activity
- 3 to 4 wks
- Call reviews and script updates
- Weekly
- Lower cost than an in-house SDR team
- Up to 60%
What's included
What's included in our sales & lead generation service.
Take one piece or all of it. Every item runs to documented procedures with an owner, a target and weekly reporting.
- 01
List building and research
Verified target accounts and the right decision-makers identified.
- 02
Cold calling and outreach
Multi-channel sequences across phone, email and LinkedIn.
- 03
Lead qualification
Inbound and outbound leads checked against your criteria.
- 04
Appointment setting
Meetings booked into your calendar with full prospect notes.
- 05
Upsell and renewals
Account reviews, renewal reminders and upgrade offers.
- 06
Win-back campaigns
Re-engaging lapsed customers and cold leads.
How it fits together
From cold list to closed deal.
Target accounts move from contacted to interested to qualified meeting, then to deals closed by your team, all tracked in your CRM and reviewed weekly.
How it works
How sales & lead generation with Maxed BPO works.
A supervised path from first call to a fully managed team, usually live within 2 to 3 weeks.
- 1
Ideal customer profile
We agree your target market, personas and lead criteria.
- 2
Messaging and lists
Scripts, email copy and lists are built and approved with you.
- 3
Launch and test
Outreach starts while messages and channels are tested.
- 4
Optimise and scale
Weekly reviews shift effort to what works, and reps are added as results grow.
Who it's for
Who uses our sales & lead generation service.
- B2B software and services companies
- Businesses entering a new country or market
- Founders still doing their own prospecting
- Subscription businesses focused on renewals and upgrades
- Sales teams with more leads than time to follow up
Platforms
Tools and platforms we work in.
Your team works inside the systems you already use. Don't see yours? We learn custom tools too.
- Salesforce
- HubSpot
- Pipedrive
- Apollo
- LinkedIn Sales Navigator
- Outreach
- Salesloft
- Calendly
- Zoho CRM
- Aircall
FAQ
Sales & Lead Generation: your questions.
Something else on your mind? Our team replies within one working day.
Speak to a specialist
Tell us your volumes and goals. We reply within one working day with a suggested team and price.
Get a free quoteDo you guarantee a number of meetings?
Not upfront. Targets are agreed after the first weeks of testing and then reported weekly.
Can your team sell to UK and US buyers?
Yes. Reps are trained on UK and US business culture, and shifts match your buyers' hours.
Who writes the scripts and emails?
We draft them with you, test and refine them, and you approve everything before it is used.
Will you use our CRM?
Yes. Every call, email and meeting is logged in your CRM.
Related solutions
Often paired with sales & lead generation.
Get a free sales and lead generation quote
A no-obligation consultation to design your team, hours and price. Most quotes are back within one working day.